Quality Sales Leads for Timeshare and Retail

Guaranteed Results!!

B-BBEE CERTIFIED

About us

1. Top Marketing is a Black Economic Empowerment Marketing Company. 2. We are a registered member of Cape Tourism. 3. Every single operation since the inception of T.O.P. Marketing in January 2001 has been successful for its clients and subsequently for T.O.P. Marketing.
4. T.O.P. Marketing has the best OPC (Out Personal Contact) team(s) in the country in the Timeshare Holiday Industry.


Facts to warrant this are: (a) The Highly recommended CV’s from previous clients. (b) Two different offices in the country, i.e. The Alabama Operation (2002) & Club Mykonos 2001 & 2002 (c) 29 February 2003 T.O.P Marketing was voted the top OPC team nationally at the 2002 CLG National Sales awards in Durban. (d) Again won the 2010 top Opc team National Award for CLG in Durban (e) An accomplishment that T.O.P Marketing is proud of is its successful association with Canal Walk (The biggest shopping complex in the Western Cape) on the marketing of their loyalty card called the ‘’incenta card’’. Intially Canal Walk were enrolling +/- 2500 shoppers per month onto their ‘’card system’’ when they employed T.O.P. Marketing we enrolled +/- 10 000 shoppers per month. More happy clients indeed and this has resulted in an on-going association with Canal Walk. (f) The problem sales companies have pertaining to lead generation we overcome with ease.

What is OPC'ing

  • It is Personal Contact ‘’Advertising’’ that produces your ‘’immediate Target Market Results”.
  • It is Outdoor Personal Contact with your prospective clients.
  • It is the specialized skill of effectively procuring the immediate promotional participation (and information) of your prospective client directly from the public domain in ‘’High Volumes’’
  • OPC’ing is a skilful and very specialized craft, that is so subliminal it is not visible to the naked eye and this ensures the willing participation of the general public.
  • Not even highly learned marketers and marketing companies can perceive it
  • The only phenomenon that is visible is the successful end result being ‘’above average’’ promotional participation
  • What makes it highly cost effective and unbeatable value for money for companies like yourself is:
  • You, the client only pay for qualified leads (no basic rate unless agreed upon)
  • So this ensures we put maximum effort and skill into obtaining excellent numbers

Services

Lead generation for all sales companies (predominately timeshare industry)
Dynamic recruitment of clients for loyalty programme data bases
Target driven outdoor, indoor, shopping mall marketing teams
Market research

Exciting promoters for all events
Product launches
Trade fairs
Superlative Survey teams

Direct Marketing and Sales

Work History

January 2001 – July 2001

Supplied Club Leisure Group (CLG), one of the two biggest timesharing and holiday points companies in South Africa at their sales deck on the Alabama boat in the Waterfront with OPC sales leads (i.e. Married couples who qualify to purchase their holiday investment portfolio.

September 2001 – 2004

Supplied on-site leads to club Mykonos sales offices on the resort in the form of married couples who qualify financially and socially to purchase their holiday investment packages. Married couples are skilfully, expertly and professionally encouraged to participate immediately in an on-site presentation in the sales office.

August 2002 (10 weeks)

Enrolled 10 000 Canal Walk shoppers per month onto their ‘’incenta rewards’’ shoppers card programme.

December 2002 – February 2003

Supplied Travtrust Investments at Camps Bay beach with OPC sales leads in the form of married couples who qualify financially and socially to purchase their holiday investment packages.

January 2003 - 19 January 2003

Supplied Holiday Club, also one of the two biggest timesharing and holiday points companies in South Africa with OPC sales leads in the same way at Langebaan beachfront during the festive season.

October 2003 – October 2004

Supplied Leisurescapes timeshare/points company,a franchise of Club Leisure Group ,with prospective clients (ups) at their Hout Bay sales office for 1 year.

September 2004 – June 2005.

Supplied QVC, timeshare / Points Company, with qualified clients (ups) weekly at their Blouberg sales office.

March 2006 – June 2007

Supplied Cape Consumers Credit Card with their highest number of clientele base that they ever recruited in their 60 year existence (statistics to prove). Also had an in-house telemarketing team to compliment the project.

December / January 2006-2007

Supplied Access International (The Holiday Club) timeshare/points Company with an average of 150 qualified clients (ups) per week for 4 weeks during the festive season.

August 2011 – October 2011

Recruited 2500 clients per week on to the Makro card for Makro via survey application form for 3 months.

2005 – 2007

Did regular surveys for marketing companies.

October 2004 – October 2005

Supplied Travtrust investments (timeshare points) with Ups to an average of 140 qualified clients (ups) per week at their Canal Walk sales deck.

2004 – 2007

Supplied Club Leisure Group (timeshare) with clients (ups) who were specifically qualified in terms of LSM status to purchase their holiday packages at the promenade Mall, Mitchells Plain.

March 2009 – June 2010

Launched and sold our own product ‘’VIP Card Cape Town’’ a smart pocket sized booklet offering purchasers an exclusive 50% or 100% discount at popular entertainment venues such as restaurants, theatres etc.

4 September 2010 – 31 December 2010

We increased the new account applications for Edgars Clothing store Adderley Street, Cape Town by 80% between September and October 2010.

September 2007 – August 2013

Supplied Club Leisure Group (Timeshare) with LSM qualified clients when they relocated to Canal Walk Shopping Mall, Cape Town. (One of the biggest shopping malls in South Africa)

May - July 2013 (3 months)

Supplied Holiday Club (Timeshare) Franchise @Emperors Palace Sales office in Johannesburg with LSM qualified clients.

October - November 2013 (2 months)

Supplied The Holiday Club (timeshare) with clients who were also qualified in terms of LSM status to purchase their holiday packages at the Beach Hotel in Summerstrand, Port Elizabeth.

1 June 2017 – 30 August 2017

Supplied Marriott Hotel sales office,one of the biggest timesharing companies internationally as an OPC, with OPC sales leads in the form of financially and socially qualified married couples @ Disneyland Marne Vallee' Paris.

N.B. These are a list of the main projects Top Marketing has done, there are too many to mention.
Do note that we have worked at various locations across the country for a variety of companies in retail and predominantely timeshare.

Member profile

Hector Koopman (Member & Owner) is personally the longest running OPC in the business nationally having started 30 years ago and holding unbroken personal OPC records at 2 previously top sales operation i.e. Riveria Hotel Sea Point (1992) and the President Hotel in Sea Point (2000), Cape Town

He was also voted the top OPC in the timesharing industry nationally and this is why he also decided to take his expertise to a different market, to a different level where he has identified it is sorely needed, retail.

He is personally responsible for training, monitoring and motivating the staff to reach their optimum.

Besides his high level of natural marketing intuition and aptitude, as a qualified fitter and turner he applies a very technical approach to his marketing strategy which constantly gives him the edge over all his competition as will be validated by all the sales companies and managers who have collaborated with Hector Koopman on sales projects. (Refer to available testimonials and references)

Hector Koopman has a 19 year proven track record as a highly accomplished and competent General Manager having run his own company with numerous departments viz. administration, telemarketing, marketing consultants and sales consultants.

He has also simultaneously coordinated 4 different timeshare and retail operations successfully, managing approximately 50 employees.

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